A work objective should be a specific, achievable target which is linked to the job role and should contribute strategically to the successful operation of the organisation.
Objectives should be agreed between team member and manager.
The specific, measurable, achievable, relevant and time-bound (SMART) objectives concept helps you to check that your objectives and goals are clearly recorded.
Specific |
Outline in a clear statement precisely what is required. To be specific, an objective should have a description of a precise behaviour, achievement or outcome. Use verbs (doing words) which are action-orientated to describe the actions required to fulfil objectives. Action verbs include: analyse, apply, change, create, determine, identify and perform. To help set specific objectives, it helps to ask the following questions:
|
---|---|
Measurable |
Include a measure to enable you to monitor progress and to know when the objective has been achieved. Measurement is important and will inform you that the objective has been achieved. Ask yourself the following:
|
Achievable |
Objectives can be designed to be challenging, but it is important not to build failure into objectives.Objectives can be stretching but not unachievable. Ways of knowing an objective is achievable include:
|
Relevant |
Ensure objectives support the goals of the team, department and/or organisation. To help identify relevant objectives, ask yourself the following questions:
|
Time bound or Timely |
There should be a date by which the outcome must be achieved. A deadline date, or time when the objective will be met, is necessary and must be included to make the objective measurable. |
Tips for setting objectives
- Start each work objective with the word "to", i.e.: "To do something"
- Make sure each work objective contributes in some way to the overall team objectives
- Check that each work objective is SMART enough to be assessed in terms of achievement
- Work objectives should be discussed at a face-to-face meeting between appraiser and appraisee
- Work objectives don’t all have to be annual; some of the objectives could be set for achievement over a shorter period of time. If you’re a manager, make sure you know when each of your appraisee’s shorter-term objectives are coming up for achievement. Keep track of them and discuss in your one-to-one meetings
Example objectives
Objectives for this review period | Target completion date | Measurement/what you will do to achieve this objective, and additional comments |
---|---|---|
[For line managers and appraisers only.] Ensure all staff within your team engage in a robust appraisal performance review process and have completed all statutory and mandatory training required for their specific role within the mandated timeframe | July 2025 |
|
By the end of May, reduce the average waiting time to have an appointment by streamlining administrative and communication processes with colleagues | May 2025 | Average waiting time for appointments reduced by two weeks |
Engage in organisational priorities, and support and develop less-experienced colleagues | September 2025 |
|
Last reviewed: 25 March 2025